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The Story of Lidl Bear 60"

60" Christmas spot for Lidl charting the unlikely rise of one girl's bear to global fame.

This Lidl guy's about to become the most famous bear since Paddington (London Evening Standard)

Ad Age: Editor's Pick

Shots: Paw-some tale of fame and family values.

Little Black Book: An Un-bear-lievable Star

Campaign

Liverpool Echo: Best Christmas Adverts

The Mirror

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